Install a free pack of six Claude skills for positioning, customer research, pricing and go-to-market
An open-source set of Claude skills that builds a shared context file, then produces positioning, customer research, competitive briefs, pricing and packaging and launch plans that build on each other.
Evidence: The source shows its work: steps, screenshots, code or data you can inspect.
The business problem
Marketers and founders redo the same positioning, research and launch planning from scratch, and results vary with how well each prompt is written.
What was tried
A context skill first captures the product, market, ideal customer, competitive alternatives and go-to-market motion in a markdown file that the others read. The messaging and positioning skill follows a recognised positioning framework, the research skill produces ideal customer profiles, personas and voice-of-customer synthesis, the competitive skill builds battle cards, the pricing and packaging skill drafts tiers and value metrics, and the go-to-market skill drafts launch playbooks and timelines. You add input files such as pitch decks and call transcripts, run the skills in the suggested order, then customise them with your own frameworks.
What was reported (not reported)
No measured results or evaluations are given. The use cases shown (a new role, a repositioning, a launch plan) are hypothetical.
Limitations
Output quality is said to improve with iteration and the skills encode general methodology that needs customising. Reliability, failure modes and the Claude plan needed are not stated, the page calls the repo open source without naming a licence, and judgment and stakeholder work remain with the person. The post also promotes a paid certification course.
What you need
Claude Cowork or Claude.ai Projects, the downloaded skills, and source material such as a pitch deck, competitor list and customer call transcripts. Costs are not stated.
Sources
- The Product Marketing Drop (Product Marketing Alliance) ↗ Tutorial, published April 2, 2026
Source published: April 2, 2026. Last reviewed here: October 11, 2026. Spot a mistake? Tell us.
Tools in this workflow
- Claude: Runs the skillsTry Claude
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