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Qualify trade show exhibitors before you go with an n8n AI agent that researches each company and scores it against your client profile

A small AI consultancy scrapes a trade show's exhibitor list, has an n8n agent with GPT-5-mini research each company by web search and scraping, scores it low, medium or high against its ideal client profile, and writes reasons to a sheet.

Evidence: The source shows its work: steps, screenshots, code or data you can inspect.

The business problem

Researching hundreds of trade show exhibitors by hand to decide which booths to visit and who to follow up with takes hours, so most of the list goes unchecked.

What was tried

1. Scrape the exhibitor list from the trade show website with Bright Data and parse out each company's name, description, booth number and website. 2. Send the companies in small batches (to control API cost) to an n8n AI Agent node running GPT-5-mini. 3. Give the agent a system prompt describing your own company, a target client profile (size, public interest in data and AI, a modern outlook, willingness to work with a small team) and instructions: find out what the company does, estimate its size band, and rate it low, medium or high, leaving fields blank rather than guessing. 4. Let the agent use two tools: SerpAPI for web search and Bright Data to scrape a specific company page when needed. 5. Require a JSON answer (name, description, booth, website, score, reasoning) and append each result to a Google Sheet, giving a ranked list of booth visits and follow-ups. The sanitised workflow, including the prompts, is published as a public gist, and the author notes you can reuse it by changing the show URL and the profile.

What was reported (not reported)

Not reported. The post is a challenge entry with a demo video; it gives no count of companies scored, accuracy, meetings or clients won. The author says Bright Data needed no manual intervention while processing hundreds of exhibitors.

Limitations

Written as an entry for a contest run by n8n and Bright Data, and it praises both, so it is partly promotional. Batching was set to a small number for testing, and the agent is stateless. No check of whether the scores matched real buying interest. The author's firm is a small specialist team rather than a solo founder. Bright Data and SerpAPI are paid services; costs are not given.

What you need

n8n, an OpenAI API key, SerpAPI and Bright Data accounts, a Google Sheet, and a written ideal client profile.

Sources

Source published: August 29, 2025. Last reviewed here: November 2, 2026. Spot a mistake? Tell us.

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